Pre Fall 2019

A journey through a twilight world where rock-and-roll’s elegance is suggestive of a bold early 1970s aesthetic. Debuted for the first time in Shanghai, featuring artwork by local creatives to mark Coach’s 15th year in China.



“Staging our Pre Fall show in Shanghai is a big moment for Coach and for me personally. Shanghai is one of the most vibrantyouthful and contemporarycities I have ever visited.”
— Coach Creative Director Stuart Vevers


Meet The Creatives

Collaborations with renowned contemporary artists based in China were at the heart of the collection. Each reimagined our mascot Rexy and the creations were featured on accessories and ready-to-wear